School of Information Systems

Business Analytics


The program bachelor in Business Analytics is aimed at analytical driven individuals who possess strong critical thinking abilities and wish to harness the power of data to transform the world. This revolutionary degree, designed with the expertise of the School of Information Systems to prepares the next generation of global pioneers who can collect, manage and analyze data to solve the most pressing challenges of businesses and institutions. Through an applied learning methodology and a hands-on approach students learn to manage the most innovative technologies and tools to exploit the true power of data to create value for companies and societies. This bachelor is aimed at individuals who are ready to drive performance within businesses, reach the smartest management decisions and make a positive impact in the corporate world.

Prospective Career of the Graduates

Graduates will have the necessary skills to work as:

1.      Data Business Analyst

2.      Data Analytics Consultant

3.      Decision Science Consultant

4.      Executive Data Management

5.      Data Analytics Quality Executive

6.      Customer Analytics

7.      Quantitative Analyts/Modeler

8.      Data Architect

9.      Machine Learning Engineer

10.   Chief Data Officer


11.   Application Architect

12.   Market Research Analyst

13.   Business/Analytics Translator

14.   Web Analytics

15.   Social Media Data Analyst

16.   Supply Chain Analytics

17.   Human Resource Analytics

18.   Marketing Analytics

19.   Risk Analytics



The Business Analytics curriculum is designed by refering to the curriculum recommended by Association for Computing Machinery (ACM) and Association for Information Systems (AIS) for model curriculum and guidelines for undergraduate degree program in Business Analytics area. In addition, the curriculum has been influenced by foreign universities with the reputation of qualified Business Analytics Programs. The student will learn how to use their data analysis skills to solve business problems, applying it to specific areas in marketing, finance, and economics. In addition, they will learn using tools that being used by global industry to get insight through analytics. This programme enables students to attain strong knowledge of data analytics foundations and fundamentals, including: familiarity with data analytics and programming principles, and high and broad understanding of the application of analytics in various industrial domains. The student will have the ability to function effectively in teams to accomplish a common goal and the understanding of professional, ethical, legal, security, and social issues and responsibilities of analytics professionals. They will have the capabilities to analyse the local and global impact of data analytics on individuals, organisations and society.