School of Information Systems

What Are Neo-banks?

A neo-bank is a company that provides an upgraded and updated version of a traditional bank, without holding a banking license. It uses websites and mobile applications rather than physical branches to provide its customers with banking services.

A neo-bank offers traditional banking services like accounts and transactions, asset management, credits, deposits, investments, and so on. Some neo-banks also offer crowdfunding, P2P lending, cryptocurrencies, and robotic financial consultants. Neo-banks minimize costs and aim to speed up services. The key factor is that since they don’t possess a banking license, they need to work with a partner bank to provide services. This is comparable to a Mobile Virtual Network Operator (MVNO) in the mobile industry. They are using one of the big provider’s networks, while offering the customer a different experience.

Neo-banks, also known as digital banks or online banks, are financial institutions that operate exclusively through digital channels, such as mobile apps and web platforms. They offer a range of financial services, often without the need for physical branch locations. Neo-banks are characterized by several key features:

1. Digital-First Approach: Neo-banks prioritize digital channels for customer interactions and transactions. They typically do not have physical branches, which allows them to reduce overhead costs.

2. Mobile-Centric: Many neo-banks place a strong emphasis on mobile banking, offering user-friendly mobile apps that allow customers to manage their accounts, make payments, and access financial services from their smartphones or tablets.

3. Limited Physical Presence: Neo-banks may not have traditional brick-and-mortar branch locations. Instead, they rely on digital communication and customer support, often through chat or email.

4. Niche Focus: Some neo-banks target specific customer segments or offer specialized financial services. For example, they might focus on providing high-yield savings accounts, budgeting tools, or international money transfers.

5. Customer-Centric Features: Neo-banks often prioritize customer-centric features, including real-time transaction notifications, spending insights, fee transparency, and easy account setup.

6. Low Fees: Many neo-banks aim to offer competitive or lower fees compared to traditional banks. They may eliminate certain fees altogether, such as account maintenance fees.

7. Global Access: Neo-banks often provide features for international banking, allowing customers to make cross-border payments and hold multi-currency accounts.

8. Partnerships: Some neo-banks collaborate with other fintech companies, traditional banks, or financial service providers to expand their service offerings. These partnerships can include features like lending, insurance, or investment products.

9. Regulatory Compliance: Neo-banks typically obtain banking licenses or partner with licensed banks to ensure regulatory compliance and provide a safe and secure banking experience for customers.

10. Agility and Innovation: Neo-banks are known for their agility and ability to quickly innovate and introduce new features or services in response to customer feedback and changing market conditions.

11. Customer Experience: They often focus on creating a seamless and user-friendly banking experience, with intuitive interfaces, easy account setup, and responsive customer support.

Neo-banks have gained popularity, especially among tech-savvy consumers, young professionals, and those seeking a more convenient and digital-centric banking experience. While they offer advantages such as accessibility and cost-effectiveness, potential customers should consider factors like regulatory protections, the availability of services, and the level of customer support when evaluating neo-banks as their primary banking option.

I Gusti Made Karmawan