School of Information Systems

Key Implementation Factor of Website Role

Websites have different jobs for people and businesses. A website’s job is what it’s mainly meant to do for the people who make it or use it. For example, a website can be made to promote a brand, make customers happy, get new customers, teach things, or give trustworthy information. When we look into what websites do, we can see that some factors are very important to make sure a website does its job well.

  • Clear Purpose: Before implementing any website role, it’s crucial to define its purpose and set clear, measurable goals. Is it meant to inform, entertain, sell products, provide services, or something else? Understanding your target audience is key. Conduct research to identify their needs, preferences, and pain points. This information will help you tailor your content and design to resonate with your audience.
  • UI/UX Design: User Interface (UI) design focuses on the look and feel of your website. User Experience (UX) design is concerned with how users interact with your site. A good website must have a user-friendly design. The website should be easy to navigate, visually appealing, and responsive to different devices and screen sizes. Mobile-friendliness is particularly important, as many users access websites on smartphones and tablets.
  • Valuable and Informative Content: Content is at the heart of your website. It should provide value to your audience by answering their questions, solving their problems, or entertaining them. Consistency in content creation is essential. Regular updates keep your audience engaged and returning for more. High-quality content not only attracts users but also helps with search engine rankings. It should be well-researched, accurate, and free of errors.
  • Security and Trust: Implement robust security measures to protect your website from potential threats, such as hacking, data breaches, and malware. Privacy is a top concern. Ensure that user data is handled securely and in compliance with data protection regulations like GDPR or CCPA. Building trust involves displaying trust signals like privacy policies, contact information, and customer reviews. Transparency about your business or organization helps instill confidence in users.
  • Search Engine Optimization: Keyword research helps you identify the terms and phrases your target audience uses when searching online. Incorporate these keywords naturally into your content. Quality backlinks from reputable websites can improve your site’s authority and search engine rankings.
  • Loading Speed: Page load speed impacts user experience and SEO. Slow-loading pages can lead to higher bounce rates and lower rankings. Optimize images and use caching techniques to reduce load times.
  • Interaction Service: Interaction can take various forms, including comments on blog posts, social media sharing, or live chat for customer support. Providing multiple points of contact, such as phone, email, and a contact form, ensures that users can reach you through their preferred method. Clearly display contact information and make it easily accessible, often in the website’s footer or a dedicated “Contact Us” page.

References:

  • https://www.quora.com/What-do-you-think-is-the-most-important-factor-in-creating-successful-website-content
  • https://www.p2media.de/en/newsarticle/the-most-important-success-factors-for-a-good-website/
  • https://www.linkedin.com/pulse/what-most-important-factor-website-siva-prakash-n/
  • https://ballyhoo.co.uk/what-role-does-a-website-play-in-digital-marketing/
  • https://www.ideasonpurpose.com/on/7-qualities-great-website/ https://www.perrill.com/5-most-important-factors-for-a-high-quality-website/
Ferry Daniel, Griselda Valerie Michelle Benedicta, Yakob Utama Chandra