The Uses of Internet for B2C E-Commerce

The Internet and information technology megatrends, such as increases in mobile devices and social connectivity, have introduced unprecedented opportunities for the marketing products and services, accompanied by features, functionality, and innovative methods to serve and support customers. 

Why is the Internet So Important for B2C E-Commerce? 

E-commerce goes beyond consumers merely buying and selling products online. E-commerce can involve the events leading up to the purchase of a product as well as customer service after the sale. B2C E-commerce is a transactions between businesses and their customers through online platform. Technological forces are driving business, lowering barriers to entry and levelling the playing field, allowing small and large businesses from around the globe to sell products to a global customer base. So how exactly does the internet benefits B2C e-commerce? First, to increase the visibility of your business. This will allow you to increase your exposure to larger populations. Second, to connect with customers. Marketing on social media lets you interact with your customers. Update your customers with your latest news and advertise future products or services. Third, to cope up with competition. With the help of the internet people can access and buy a wide range of goods from online.  

Maintaining competition against the independent, local and large online retailers and businesses is very important for any company. Last but not least, It’s important for research and development. Proper use of keywords enables you to carry potential traffic to your site. This is the most appropriate way to win new customers. 

How Can We Use the Internet for Internet Marketing? 

The internet marketing plays a crucial role when it comes to your business’ growth. You need Internet Marketing support to market yourself and promote your products and services.  Here are some methods for you to know the proper way on using the internet for internet marketing. Search marketing such as search engine optimization and paid search. Display ads will allow users to interact with the advertisement. E-mail marketing is effective and  low in cost. Social media marketing is the easiest way to connect with customers since people use social media to connect with their friends and business associates. Mobile marketing allows various innovative interactive ads formats. It can be overwhelming to try to determine the best possible way to market your business online. It seems there are endless different ways to gain people’s attention, but it can be nearly impossible to stand out online unless you know how to conduct any one of them properly. No-one gets their marketing strategy right first time. Continue to keep track of your growth, and don’t expect perfection.  

REFERENCES: 

• Valacich, Joseph & Schneider, Christoph. 2018. Information Systems Today: Managing in the Digital World Eight Edition. Pearson Education. Chapter: 4 (Enabling Business-to-Consumer Electronic Commerce) 
• https://www.quora.com/What-is-the-importance-of-the-internet-for-e-commerce-activities