School of Information Systems

E-Business and E-Commerce

E-Business is Buying and selling goods and services, servicing customers, collaborating with partners, and conducting e-learning. E-Commerce is business (buying & selling activities) primarily through the internet. There are four types of e-commerce B2C, B2B, and C2C. Firstly, I want to talk about the Business Consumer (B2C) process of selling products or services between a business and a consumer, for example, is Amazon. Secondly, Business to Business (B2B) is a transaction between businesses. For example, is the manufacturer. Thirdly Customer to Customer (C2C) is a business that involves customers with other customers; for instance, with Tokopedia and Shopee, in there you can buy your supplies, and you can sell your products. Next is the central E-Commerce mechanism. There are 3 of them:

  • Auction is a competitive buying and selling process in which prices determine who got the item. It can also be called who has the highest bid.
  • Forward Auction is what sellers see from many potential buyers. They usually post the item online, and the buyers compete for the highest price they can afford.
  • Reverse Auction is one buyer posts what they want to buy (usually organization), and then the seller competes for the lowest price to attract the buyer.

Next, we got an E-Commerce business model. I will tell you three of them. The first one is online direct marketing. Manufacturers sell directly to the customer. The second is the electronic tendering system. Businesses request the item they want to buy from the suppliers (B2B). The third one is to Name your price; the customer decides how much they want to pay. There are three of E-Payment systems:

  • E-checks are usually similar to paper checks and usually used during B2B transactions.
  • Electronic credit cards customer pays with a credit card to their credit card account
  • Purchasing electronic credit cards are typically used for unplanned B2B purchases.

Three types of electronic commerce:

  • Electronic Storefront is like a website that represents a store.
  • Electronic Malls are collections of individual shops under a single Internet address.
  • Electronic Retailing is the direct sale of products and services through electronic storefronts or electronic malls.

Online advertising is to persuade the customer to buy items at the shop. There are many advertising methods. Banners, pop-up ads, pop-under ad, permission marketing, and viral marketing. This is all the strategy to get more customers.

Electronic exchanges in B2C there are three types. First is vertical exchanges, connecting buyers and sellers in one industry. Second, Horizontal exchanges connect buyers and sellers through several sectors. Third and lastly is, Functional Exchanges is a needed service such as temporary help or extra office space.

Sources:

What are B2B, B2C, C2B, and C2C in Ecommerce Business?

https://www.purchasecommerce.com/blog/b2b-ecommerce-companies

Andrew Nathanael, Marisa Karsen

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