The Application of Website and E-Commerce System on YG SELECT E-Shop.
The development of technology in this era of globalization has provided changes and benefits in various aspects of human life. Now days a lot of company make a website to sells their product because it allows to interact with customer outside their country. For example YG SELECT.
YG SELECT is an e shop under YG Entertainment company from Soul that sells any kind of official goods of all YG artist like BIGBANG, BLACKPINK, IKON, etc. This company began to sell the goods online because there was a rush of orders by many fans for items which were available only at the concert site. In order to attract the user interest, YG SELECT web site has structured and simple design that is easy for users to recognize through the site. The first view that you will see on the website is what’s the newest product on the official store. Usually the customer of this e shops are the fans of YG artist, therefore this web site shows YG artist picture as a category selections.
This website has an e-commerce system, E-commerce refers to the buying and selling of goods and services over the Internet, encompassing financial transactions between businesses, consumers, governments, or nonprofits. YG SELECT website provide several payment options like Visa, Mastercard, PayPal, and many more. The credit or debit card information is transmitted to the payment gateway, which facilitates online shopping by mediating the interconnections to the merchant’s bank, the bank or other entity that issued the card, and then back to the original website. YG SELECT also provide shopping cart software Computer software that tracks purchases as customers navigate an e-commerce site and click “add to cart” as they go.The software tallies the purchase, calculates taxes based on the customer’s location, computes shipping costs, and also posts a discount if the customer enters a valid promotional code.
To facilitate the offline relationship between the company and the customer YG SELECT had an offline shops but only available in Seoul and Japan. And for the international fans, if the YG artist holds a concert in a particular country YG SELECT always open a stand that sells the products that they sell on the website.
In order to extend the audients YG SELECT use social media to promote their product as a marketing strategy. The first one is Instagram. Instagram has a special features to manage business. It allows you to show your own advertisement according to the user interest using (SEO) and give the view of the product price by just tap the picture, and if the user are interested it will bring you to the official website. YG SELECT also put their official website link on their profile by using a cookie system that will bring you to the official website. The other social media like Facebook and Twitter they use that platform only for give update information about what’s new on YG SELECT to the customer.
Source :
https://en.ygselect.com/About/company
Wallance,Patricia.2015.Introduction to Information Systems, second edition,global edition.Singapore:PEARSON