Impact of Business Intelligence Implementation in Startup Company

History of business Intelligent

The term “Business Intelligence” was originally discovered by Richar Millar Devens in “Cyclopedia of Commercial and Business Anecdotes” in 1865. Devens used the term to explain how a banker, Sir Henry Furnese, made a profit by playing information about his environment, before his competitors. “Throughout Holland, Flanders, France, and Germany, he maintained a complete and perfect range of business intelligence. The news of many battles was first received by him, and the fall of Namur added to his profits, thanks to the earliest receipts of the news.” (Devens, (1865), p. 210). The ability to collect and react based on information received, an ability that Furnese is very reliable, is still the heart of BI.

In an article in 1958, IBM researcher Hans Peter Luhn used the term business intelligence. He uses Webster’s dictionary definition of intelligence: “the ability to understand the deep connection of facts that exists in a way as a guide to action against the desired goal.”

The definition of Business Intelligent

Business Intelligence is a set of techniques and tools to transform the data into useful and meaningful information for business analysis purposes. BI technology can handle very large amounts of unstructured data to help identify, develop, and otherwise create opportunities for new business strategies. The purpose of BI is to facilitate the interpretation of the large amount of data. Identifying new opportunities and implementing an effective insight-based strategy can provide businesses with competitive market advantages and long-term stability.

GO-JEK

(https://www.go-jek.com/)

PT Karya Anak Bangsa application, better known as GO-JEK, is an Indonesian technology company that serves motorcycle taxi services. The company was founded in 2010 in Jakarta by Nadiem Makarim. [2] [3] Currently, GO-JEK is available in 50 cities in Indonesia. [1] Until June 2016, the GO-JEK application has been downloaded almost 10 million times on Google Play on the Android operating system. [4] Currently there is also iOS, in the App Store. Go-jek Also provides digital payment services, namely Go-pay, Go Jek services also meet daily needs, Currently Go-jek is continuing to expand to Southeast Asian countries, and now in Thailand and Vietnam Gojek reportedly will released in Singapore and next Flipina.

Implementation in GO-JEK

GO-JEK focuses on data divisions specifically for reporting. Because investors need weekly and monthly reports from GO-JEK services. Until finally gojek wanted to optimize data that could be used to improve business performance.In the end Business Intelligence began to become a special division in GO-JEK which focused on processing data in a more structured manner. At present there is a team specifically used as data science and data engineers to not only report incoming data, but more than that. To project many things with data that is owned.

Business Sector

• Delivery (commerce): allows users to order food or send items by online.

• Financial Service : companies that serve technology-based and financial transactions online

• Transportation : is a pioneer of transportation in Indonesia through online vehicle reservations

Benefits

• GO-JEK can adjust policies for example in crowded hours in certain areas, to lead users there, can provide special bonuses for partners who take orders from the area.

• Data obtained from team performance statistics and the results of evaluations carried out. All team performance can be concluded with the BI system for what he has done in the business, so that it is more measurable and more accurate