The Power of User-Generated Content

In the era of digital media, engagement with the community is an important mass media, not only to increase traffic, but also to increase user-generated content. This concept provides an opportunity for the general public to be able to produce news by themselves and distribute it through social media.  

The more control you have over the message, the less participatory it proves in nature. In the online world, these new media options are being driven increasingly less by publishers and more so by consumers empowered ro consume, create, and distribute media, often referred to as user – generated content. 

User generated content is a new way and a new feature for the online platform. It is evident that user generated content must be strongly considered by marketing technology professionals as both a means to disseminate brand friendly and creation of media content, but also as a means of keeping a finger on the pulse of their consumers.  User Generated Content is content that is created and published by media users such as articles, images, sounds, videos and various forms of uploads that are attached to the mass media this includes such online content as blogging, podcasting, wikis, user forum posts among other.  

User – generated content has empowered consumers and enabled them to connect with one another in the broad online information space. This service takes advantage of all the technology needs of Web 2.0 and Web 3.0. Examples in Web 2.0 such as Facebook, blogger, Youtube and personal web pages, among others enable visitors or users of their services to uploud content in the form of text, images. 

Participants are one of the keys to why User Generated is present. Because of the benefits of an attractive web application, ease of use, service and a comfortable appearance as well as interaction with other users from early users generally makes other users interested in participating.  

Mobilization Action Plan 

• Ensure that your social media allows users to create their own user profiles, connect with friends, and provides tools of communication where users can communicate and organize themselves. 
• Encourage participatory communication that allows users to define themselves, their needs, and the resources needed to get there. 
• Treat your audience like an informed public, not a passive audience that is in need of information. 

• Allow your audience to participate in “real-life” offline behaviors, such as creating a video, sharing pictures, or voting in a poll or product development. 

References :  

• User Generated Content Consumption Oleh Matthew S. Eastin, Terry Daugherty, Neal M. Burns 
• Strategic Social Media: From Marketing to Social Change, First Edition. L. Meghan Mahoney and Tang Tang. John Wiley & Sons, 2017