School of Information Systems


Customer Relationship Management (CRM) is a strategy for managing all your company’s relationships and interactions with your customers and potential customers. It helps you improve your profitability. CRM usually uses marketing-related inquiries mainly revolved around the ability to segment and nurture leads, prepare and launch marketing campaigns, track campaign optimization, and support social media marketing. The marketing function covers aspects such as content marketing, marketing resource management, and automation. Marketing automation helps reduce costs and improve the efficiency of marketing initiatives.

One of the core benefits of any CRM software app is to help you manage your business more effectively. Instead of disjointed data living in separate files, documents, notepads, and minds, CRM software helps you keep everything in one place, allowing your sales, marketing, and service departments to work more efficiently. Besides just record-keeping, you can also use your CRM to keep track of the touchpoints your customers have with you. By tagging these touchpoints, you’ll get an idea of how each contact or client interacts with your brand. We’ll talk more about how CRM tools help you track customer activities in the next section. In a nutshell, CRM takes a bunch of moving parts and helps you organize and make sense of what your customers may need to take that next step with you. While there is a learning curve to any new technology, CRM software can save you time and improve customer interactions.

Once you have the customer data, you can begin to formulate and target marketing that is more apt to yield conversions. For instance, CRM software can track every email offer click, website, and social click. (If you’ve integrated platforms, that is.) Knowing how your customers interact with an email campaign empowers more relevant communication. If your email marketing software doubles as your CRM, or the other way around, or if you’ve integrated your favorite tools, tagging and segmenting your contacts based on their actions helps you target messaging better. For instance, creating automated workflows based on actions like cart abandonment or clicking an offer helps you completely automate appropriate messaging.

There are several CRM’s software as follows:



A CRM platform helps companies target different audiences, set scores and alerts based on an individual lead or customer’s activity, proactively work with contacts, and maintain relationships. Best of all, a CRM system can be used across departments to ensure that all customer-facing teams are empowered with the right data to create incredible customer experiences. CRM benefits a company in a variety of ways. While the benefits vary by department or industry, six benefits of CRM platforms that affect every user include:

  1. Trustworthy reporting
  2. Dashboards that visually showcase data
  3. Improved messaging with automation
  4. Proactive service
  5. Efficiency enhanced by automation
  6. Simplified collaboration

By using those software’s companies could make their customer relation management much more efficient, cleaner and simpler.

Conclusion. Customer Relationship Management enables a company to align its strategy with the needs of the customer in order to best meet those needs and thus ensure long-term customer loyalty.

Robbin Sean Kurniawan