Introduction

Bank BCA Syariah is one of the leading Islamic banks in Indonesia that is committed to providing banking services based on sharia principles. Officially opened on 5 April 2010, the bank was born from the acquisition of PT Bank UIB by PT Bank Central Asia Tbk (BCA). As part of the BCA group, BCA Syariah has strong support in terms of technology, network and reputation, making it a significant player in Indonesia’s Islamic banking sector.

The vision at BCA Syariah is to offer a range of innovative products and services that comply with sharia principles, such as murabaha financing, savings, investments, and digital services. In accordance with Islamic values-based finance.

BCA Syariah is also committed to transparency and good corporate governance. This makes it one of the Islamic banks that is able to compete in the increasingly dynamic banking industry.

Threat of New Entrants

  1. Supply side economies of scale – High threat

Supply side economies of scale at BCA Syariah bank provide significant benefits in terms of reducing costs per unit and improving the quality of services provided to customers. BCA Syariah utilises advanced technology to support its operational efficiency. By prioritising technological innovation, BCA Syariah is able to create a more modern and competitive banking system. BCA Syariah is part of the BCA group, so the network at BCA Syariah is further strengthened. BCA Syariah has a network of 73 branch offices spread across Indonesia. So that this network can provide easy access for customers in transactions at any time.

  1. Demand side benefits of scale – Moderate threat

On the demand side benefits of scale, BCA Syariah bank has the advantage that customers get from a large scale of bank operations in improving the quality of services that have resources and technology that can improve service quality, such as mobile banking and internet banking. One of them is in BCA Syariah’s digital services, namely using the BSya application, from this system it can make it easier for customers to make transactions, including transaction and worship needs. So that the BSya service can make customers easily access banking via the internet anytime and anywhere. So that this can be more practical and faster without having to come to a certain branch office.

Because BCA Syariah is part of the BCA company. BCA Syariah has a strong trust and reputation. One of the awards proven in BCA Syariah’s reputation is ‘7 Most Popular Brand of the Year 2024’. So it has been proven that the level of trust is high from customers.

  1. Switching cost – Low threat

The switching cost at BCA Syariah bank depends on several factors that influence the customer’s decision to move to another bank. BCA Syariah sets the account closing fee varies depending on the type of savings product and the final balance at the time of closing.

The closing fee for Tahapan iB and Giro iB products is Rp.25,000. For the Tahapan Rencana iB product, the closing fee depends on the user’s final balance. Then on the process of transferring to another bank. BCA Syariah provides convenient services for customers, namely the BSya and Klik BCA Syariah applications. These services allow customers to easily manage their accounts without having to rely on physical branch offices and make the administrative process of switching banks easier.

  1. Capital requirements – Moderate threat

Capital requirements at BCA Syariah bank can be categorised as high from several indicators that show the ability to withstand financial risk and also meet established capital standards. One of them is the Capital Adequacy Ratio (CAR). Which shows that in 2022 it decreased from 36.72% to 34.83% in 2023. So that this is still far from the minimum standard of the Financial Services Authority (OJK). This can show the bank’s ability to withstand financial risks, so BCA Syariah shows a strong level of capital.

  1. Incumbency – High first mover benefits

BCA Syariah is backed by history and has an extensive network.

BCA Syariah has been operating with experience since 2010 through the acquisition of PT Bank UIB. Started operating as a sharia commercial bank on 5 April 2010. With BCA Syariah already having more than a decade of experience. So that BCA Syariah already has knowledge of customer needs from its products and services that use the principles of Islamic values.

  1. Distribution Channels – High easy access

Distribution channels at BCA Syariah have easy access. Because BCA Syariah has created application services, namely BSya and Klik BCA Syariah, which make it easy for customers to transact online without having to come to the branch office. Then there is also a call centre service that can provide information regarding products and services, which can provide alternative easy access without having to come to the branch office.

  1. Government policy – High regulations

BCA Syariah must follow various policies and regulations related to the management and operation of Islamic banking, including Good Corporate Governance (GCG), government regulations and including the Financial Services Authority (OJK). In risk management and compliance with sharia principles in banking operations. This can be an obstacle for new players who want to enter due to strict regulations..

  1. Anticipated Incumbent Response – High welcoming

BCA Syariah Bank has taken strategic steps to face challenges in the banking industry. To protect customers from cyber threats. BCA Syariah has strengthened its security system with layered security, SSL encryption, fraud detection systems, and innovations such as facial recognition. It has also emphasised sharia principles in products such as murabaha.

Threat: BCA Syariah faces challenges from strict regulations from OJK and the government governing the operations of Islamic banks and a decline in the capital adequacy ratio (CAR) from 36.72% in 2022 to 34.83% in 2023. Competition in the Islamic banking sector is increasing, while the low cost of switching banks makes it easier for customers to switch to competitors.

Opportunities: BCA Syariah has a great opportunity to grow, due to the advanced technology of BCA Syariah BSya and Klik BCA Syariah applications that make it easier for customers to transact at any time. Then BCA Syariah has received the ‘7 Most Popular Brand of the Year 2024’ award, thus increasing customer confidence.

References

https://timesindonesia.co.id/ekonomi/384975/bca-syariah-resmi-miliki-73-kantor-cabang-pem bantu-di-indonesia

https://www.bcasyariah.co.id/cfind/source/files/laporan-tata-kelola/3.-profil-perusahaan.pdf

https://www.bcasyariah.co.id/bsya-bcasyariah

https://www.bcasyariah.co.id/bca-syariah-raih-penghargaan-7-most-popular-brand-of-the-year-2024

https://www.bcasyariah.co.id/tahapan-ib-bcas

https://www.bcasyariah.co.id/tahapan-rencana-ib

https://www.bcasyariah.co.id/giro-ib

https://www.bcasyariah.co.id/klik-bca-syariah-

https://ojk.go.id/id/regulasi/Pages/POJK-tentang-Kewajiban-Penyediaan-Modal-Minimun-Bank-Umum-Syariah.aspx

https://www.bcasyariah.co.id/klik-bca-syariah-

https://www.bcasyariah.co.id/sejarah

https://finansial.bisnis.com/read/20230912/231/1694061/tangkal-serangan-siber-bca-syariah-perkuat-keamanan-digital

https://www.bcasyariah.co.id/cfind/source/files/sustainability-report/sustainability-report-pt-bank-bca-syariah-tahun-2023.pdf?utm_source