School of Information Systems

Viral Video for Marketing

In current digital era , marketing techniques have undergone a lot of quite drastic changes. several new methods have been adapted to serve as a technique to attract customer interest and attention. With internet access that can currently be used by almost everyone, one of the marketing techniques that are considered effective and efficient is to take advantage of social media. In this digital age, customers can feel an emotional leap and curiosity about what they see on the internet. and the more people involved, the higher the curiosity.

One of the most effective internet marketing techniques is to make something viral. viral objects can easily attract massive numbers of internet users in a relatively short period of time. viral objects can be used as promotional media as long as the message and information to be conveyed can be absorbed by internet users easily and also in ways they do not expect. with the right message. object or in this context is a viral video that can increase customer interest in the product or service being offered. Basically, viral video marketing has a lot in common with word of mouth marketing techniques. the more people talk about it, the more attention and engagement it will get.

To take advantage of viral video marketing techniques. It is also necessary to understand that people will be attracted to something that was not thought of before. therefore, the use of viral video marketing techniques needs to take advantage of the right moments and execution techniques so that they can easily attract people’s attention. One thing that also needs to be paid attention is how the viral videos that have been spread on the internet can last long enough to reach the maximum level of awareness and engagement. The public’s curiosity is the key to keeping viral objects on the top trending list to attract the interest of people who even previously were not interested at all.

A. Raharto Condrobimo, Muhammad Fahrizal Akbar