Privacy and Trust in E-Commerce
The discussion produced a view of e-commerce, specifically internet trading, commonly known as e-commerce, as a business with various possibilities. E-commerce offers a number of new added value characteristics, for example it is stated that one day ecommerce will replace conventional ways of doing business as a whole. E-Commerce is a trading mechanism using information technology, such as online internet to meet the desires of companies, consumers, and management in cutting service costs to improve the quality of goods and speed of service. Ecommerce is described as an online exchange relationship between consumers and online stores, or web vendors.
Privacy information refers to individuals, groups, or institutions to determine themselves and how the extent of information about what is communicated to others. Generally privacy refers to the protection of personal information. The right of an individual to make himself or herself by considering several dimensions of privacy such as behavior, communication and personal data. Information privacy is the right of individuals to determine when, how and what personal information they want to communicate with other parties. The use of information technology tends to make privacy violations much easier. Consumers’ views on privacy differ from one another, for the context of information that is disseminated both individually, groups and institutions. Privacy is generally influenced by factors such as culture, environment, law, and industry. However, these factors are not absolute regarding privacy perceptions because they are based on consumer characteristics and past experience in online transactions. Therefore perceptions regarding online transactions and the use of personal information vary.
This is why we need security to prevent any thefts. Security is a major factor required in online business processes and the operation of information systems. Security aims to prevent threats to information and communication systems, especially online transactions so that security systems can be maintained and provide comfort to consumers. Crime in the internet world has a variety of forms. That is caused by several reasons including the identity of an individual or organization in the internet world that is easy to fake, but difficult to prove legally.
Understanding viral marketing is the process of spreading an electronic message that is a channel to provide information to a broad and developing product for the community. Viral marketing develops through the internet, which duplicates itself more and more like the workings of a computer virus. That’s why in its use, viral marketing requires an internet network connection. Viral marketing works by spreading information through databases of registered internet users for mass use. For example from free electronic websites such as Yahoo, Hotmail, and Gmail that provide free e-mail services and offer various product offerings along with the e-mail service. This is how the site collects information and allow the consumer to memorized the product easily.