In the article about Social Computing or Social Commerce, Authors already explain about the definition, the benefits, the risks, and the type of Social Computing or Social Commerce. In this article, authors will explain about Mobile Commerce application, which is the Social Computing or Social commerce by using mobile device, such as smartphone.
The development of m-commerce is driven by the following factors:
- Widespread availability of mobile devices.
By mid-2013, some 6 billion cell phones were in use throughout the world. Cell phones are spreading more quickly in the developing world than the developed world. Experts estimate that within a few years about 70 percent of cell phones in developed countries will have Internet access. Mobile Internet access in developing countries will increase rapidly as well. Thus, a mass market has developed for mobile computing and m-commerce.
- Declining prices.
The price of wireless devices is declining and will continue to decline
- Bandwidth improvement.
To properly conduct m-commerce, you need sufficient bandwidth for transmitting text, voice, video, and multimedia. Wi-Fi, 4G cellular technology, and WiMAX all provide the necessary bandwidth.
M-commerce B2C applications include location-based services and location-based applications. Location-based mobile commerce is called location-based commerce (or L-commerce). Location-based services provide information that is specific to a given location. For example, a mobile user can (1) request the nearest business or service, such as an ATM or a restaurant; (2) receive alerts, such as a warning of a traffic jam or an accident; and (3) find a friend. Wireless carriers can provide location-based services such as locating taxis, service personnel, doctors, and rental equipment; scheduling fleets; tracking objects such as packages and train boxcars; finding information such as navigation, weather, traffic, and room schedules; targeting advertising; and automating airport check-ins.
Consider, for example, how location-based advertising can make the marketing process more productive. Marketers can use this technology to integrate the current locations and preferences of mobile users. They can then send user-specific advertising messages concerning nearby shops, malls, and restaurants to consumers’ wireless devices.
The other application is Financial Services. In this application, mobile commerce provide financial services for the users, such as apply for credit via mobile application that connect directly into the bank server, or using mobile banking to do financial transaction, which provided online customer service for the customers through their mobile phone.
- Rainer, Prince, Cegielski (2014).Introduction to Information Systems. 5th John Willey & Sons, Inc. Michigan. ISBN: 978-1-118-80855-9
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